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Diamond Certified Expert Video: Backing Up Your Data

Originally published by Diamond Certified.
With MIKE COBB, a Diamond Certified Expert Contributor

Diamond Certified Experts: Backing Up Your Data

Complete Video Transcription:
NOVATO – Host, Sarah Rutan: If your computer contains photos, documents, and other sensitive data, you’ll want to make sure it’s fully backed up. Today we’re in Novato with Diamond Certified Expert Contributor Mike Cobb of DriveSavers to learn more.
Diamond Certified Expert Contributor, Mike Cobb: We all know we need to floss our teeth every day. But we don’t always do it. We need to also back up our data every day, but we don’t always think about it. So, what’s important? What is data? Data is what lives on your computer that you can’t live without or you don’t want to miss if it goes away. So, we need to back that up. Where is your data? It’s on your computer. It’s on a flash drive.
It’s on a RAID system if you’re in a business environment. It’s on the cloud. So, why is it important to back up? It’s important because if you lose it on whatever that device is, it’s gone forever. So, all devices fail. Your hard drive, your SSD, and your flash. So, that’s why you want to have multiple copies onto different devices. So, if you have your data, your important data on a hard drive, back it up to a flash drive.
Back it up to an external hard drive. And then if you can, back it up to the cloud. If you have trouble making a backup or figuring out your plan to back up, call an IT professional. They’ll be more than happy to help you out. And if you promise to do that today, I’ll go home and floss my teeth.
Host, Sarah Rutan: To learn more from local, top-rated companies, visit our Diamond Certified Expert Reports at

Mike Cobb, Director of Engineering and CISO
As Director of Engineering, Mike Cobb manages the day-to-day operations of the Engineering Department, including the physical and logical recoveries of rotational media, SSDs, smart devices and flash media. He also oversees the R&D efforts for past, present, and future storage technologies. Mike encourages growth and ensures that each of the departments and their engineers continues to gain knowledge in their field. Each DriveSavers engineer has been trained to ensure the successful and complete recovery of data is their top priority.

As Chief Information Security Officer (CISO), Mike oversees cybersecurity at DriveSavers, including maintaining and updating security certifications such as SOC 2 Type II compliance, coordinating company security policy, and employee cybersecurity education.

Mike joined DriveSavers in 1994 and has a B.S. degree in Computer Science from the University of California, Riverside.

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