{"id":7172,"date":"2016-07-26T09:02:28","date_gmt":"2016-07-26T16:02:28","guid":{"rendered":"https:drivesaversdatarecovery.com\/\/?p=7172"},"modified":"2026-03-05T04:59:56","modified_gmt":"2026-03-05T12:59:56","slug":"fast-company-can-you-bribe-tech-support-with-swedish-fish-vice-investigates","status":"publish","type":"post","link":"https:\/\/drivesaversdatarecovery.com\/da-dk\/press-coverage\/fast-company-can-you-bribe-tech-support-with-swedish-fish-vice-investigates\/","title":{"rendered":"Fast Company: Can You Bribe Tech Support With Swedish Fish? Vice Investigates"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid wpex-relative\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><em>Originally published by\u00a0<strong>Fast Company<\/strong>.<br \/>\n<\/em><em>By Jeff Beer<\/em><br \/>\n<em>Motherboard<\/em> looks into this Reddit-approved urban legend, in what has to be the most Vice-ified bit of branded content ever.<\/p>\n<p>By now, we all pretty much know the &#8220;Vice Guide to Storytelling&#8221;: Find a cool angle on a compelling subject, send in an engaging, young, smart yet relatable reporter to interview subjects both quirky and authoritative, and tell the story as if it&#8217;s a conversation not a lecture. And it works. Whether it&#8217;s online shows or HBO, the media company has found a way to make big, complex topics feel intimate and understandable, and small cultural sub-genres feel like international news. This brings us to this latest brand partnership with Mondelez International for its Swedish Fish Candy.<br \/>\nVice&#8217;s <em>Motherboard<\/em> created a short doc called Swedish Fish Theory, investigating an urban myth\u2014<a href=\"https:\/\/www.reddit.com\/r\/talesfromtechsupport\/comments\/2vk505\/swedish_fish_theory\/\" target=\"_blank\" rel=\"noopener noreferrer\">it&#8217;s on Reddit<\/a>, natch\u2014among the tech support crowd that if you include the candy when sending a computer or hard drive in for repair, it&#8217;ll come back faster.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/NN5manEFmQU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Besides being diabolically delicious and addictive, these little red chewy candies apparently have a mystical power over tech support folk. Now, there is a pretty popular Reddit thread on it, but this might be the most Vice-ified brand story ever made. The tone and production is similar to any of the great work Vice has done <a href=\"https:\/\/youtu.be\/AUjHb4C7b94\" target=\"_blank\" rel=\"noopener noreferrer\">investigating ISIS<\/a> or in <a href=\"https:\/\/youtu.be\/kYqrflGpTRE\" target=\"_blank\" rel=\"noopener noreferrer\">the Congo<\/a>, but it rings a bit thin when it&#8217;s a shipping and receiving dude talking about how a bag of candy is far more preferable to get than a phone that was dropped in a toilet.<br \/>\nNow, to be clear, Vice says the doc was developed first, with the brand (and parent company Mondelez International) only signing on afterwards. Still, as branded content goes, Mondelez should be stoked. And Kalshelia Lloyd, Mondelez International&#8217;s associate director of North America cough and candy marketing, says they are.<br \/>\n&#8220;As a fun, quirky brand, Swedish Fish welcomes being a part of pop culture and moment-in-time conversations,&#8221; says Lloyd, in an email. &#8220;We were intrigued by the Swedish Fish theory since we first saw it online, and really wanted to understand what it was all about. That led us to working with <em>Motherboard<\/em> as they investigated and put the theory to the test\u2014we are excited by the results!&#8221;<br \/>\n<em>Motherboard<\/em> went the full Vice on this, which means at its best, it&#8217;s a prime example of finding and shining a spotlight on the most interesting ways culture imposes itself on a brand. At its worst, it feels like an exaggerated pisstake from The Onion on Vice-style branded content. It&#8217;s worth checking out, whether you&#8217;re happy to have a tasty pro-tip the next time your hard drive crashes, or just left wondering if the next Vice investigation will be into if Miller Lite <a href=\"https:\/\/youtu.be\/argdPEmD9bI\" target=\"_blank\" rel=\"noopener noreferrer\">tastes great or is, in fact, simply less filling<\/a>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Originally published by\u00a0Fast Company. By Jeff Beer Motherboard looks into this Reddit-approved urban legend, in what has to be the most Vice-ified bit of branded content ever. By now, we all pretty much know the \"Vice Guide to Storytelling\": Find a cool angle on a compelling subject, send in an engaging, young, smart yet relatable&hellip;","protected":false},"author":30,"featured_media":48760,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[51],"tags":[11461],"post_series":[],"class_list":["post-7172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-coverage","tag-press-coverage","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Fast Company: Can You Bribe Tech Support With Swedish Fish? 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